Skip to content
Pure Insight

The Tug-of-War For CNN Reveals How Broken US Journalism Has Become.

This past Thursday night, as rumors swirled concerning a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Although it is by no means a impeccable news source, her words seemed accurate for a lot of people. It stands as one of the broadcasters where you can find grounded and largely dependable reporting – particularly during fast-moving events like the one taking place close to a New Hampshire storage facility.

An Uncertain State During a Corporate Tug-of-War

But CNN, now middle-aged, finds itself in a uncertain position as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a high-risk game of business acquisition, rather than as a question of what benefits the information-seeking public.

“Here is one more case of the deep structural problems with roots in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“It gets presented as a financial tale with powerful individuals as the main characters, but there is scant discussion of the public interest,” Pickard added.

The Complicating Element: Political Influence

This situation is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” adversary.

Think back to the chants of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.

He has grounds to favor that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

A Future of Continued Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be spun off into a standalone company. This might be a relief to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for a future sale. There is no finish line.

If you ask Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance stated that competition laws should block both deals.

“Either merger would be harmful to the country, and both should be opposed by regulators,” Wu recently wrote.

The Fundamental Issue and a Way Ahead

Regardless of the resolution with this particular battle, the bigger problem persists.

“What we have now is a profoundly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Regulatory choices – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.

Initiatives that support independent news organizations, aid local journalism, subsidize public media, and prohibit the consolidation of media power in too few hands are achievable – they are vital for a healthy democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN must not be pawns in the most recent acquisition battle.

By

Thomas Tucker

A technology strategist and futurist with over a decade of experience in AI and digital transformation, passionate about exploring how innovation shapes society.

Pure Insight

Type to search articles.